Purple sand brand history: one hundred years of Chinese purple sand family heritage brand -- Wu's jin Ding brand biography

 中国艺星网/编发/愉快

Chinese art star/editor/happy

吴氏金鼎世家品牌列传，已收录于《品牌史册·中国紫砂品牌史》(紫砂品牌史册)世家卷，朱则荣编撰。

Wu jinding family brand biography, has been included in the "brand history · Chinese purple sand brand history" (purple sand brand history) family volume, Zhu Zerong compiled.

司马迁《史记吴太伯世家第一》记载了泰伯奔吴，吴国吴地吴氏在长三角太湖一带繁衍生息的史实，吴氏作为中国自古以来的名门望族，世家传承生生不息，而紫砂世家、宜兴吴门则昌盛于百年前的民国“吴德盛制”与著名的“金鼎商标”。

Sima qian's historical records Wu Taibo family first "records the taber rush, wu Wu Guowu oh to thrive in the Yangtze river delta in taihu lake area of historical facts, oh as noble family of China since ancient times, a family inheritance, and violet arenaceous family, yixing wu door is prosperous in the hundred years of the republic of China" Wu Desheng system "and the famous" international brand ".

1 吴德盛紫砂陶器行

Wu Desheng purple pottery house

自清末洋务派在国内兴办实业以来，民族工商业复兴，继棉纺业、造纸业之后，印刷业、制陶业等慢慢地从衰微中恢复。由上海带动的长三角商业经济进蓬勃发展，同时影响到了紫砂行业，宜兴紫砂壶开始了它的高度商品化之路，一个个紫砂商号成立，进而扩展到无锡、上海、杭州和天津等全国各地城市。随着国际贸易的发展，宜兴紫砂陶器远赴日本、东南亚，进而风靡欧美，从而出现了百年中国紫砂史上宜兴紫砂繁荣发展的一个鼎盛时期。

Since the westernization group set up industries in China at the end of the Qing Dynasty, the national industry and commerce have been revived, and the printing and pottery industries have slowly recovered from their decline, following the cotton and textile industries and paper industries. Driven by Shanghai, the Yangtze River Delta commercial economy into the vigorous development, while affecting the purple sand industry, Yixing purple sand pot began its highly commercialized road, a purple sand business was established, and then expanded to Wuxi, Shanghai, Hangzhou and Tianjin and other cities throughout the country. With the development of international trade, Yixing purple clay pottery went to Japan, Southeast Asia, and then became popular in Europe and The United States, thus appearing a heyday of the prosperity and development of Yixing purple clay in the 100-year History of Chinese purple clay.

《品牌史册》已收录版本

"Brand history" has been included in the version

这些商号的基本营销模式是在宜兴开设作坊，在上海、天津、杭州、无锡等地开设商行或公司，其紫砂壶由名工按样制作，从宜兴订坯烧成，然后刻署商行或公司的商标。晚清民初的这种新状况是宜兴紫砂壶自明代中期兴盛以来近四百年所未曾有之有繁荣，既是紫砂品牌发展史上的又一次重要转变，又是为奠定新中国以后紫砂品牌经典传承的一次典范开创时代。

民国五年(1916年)，清末民初著名紫砂陶刻家、宜兴吴氏金鼎先祖吴汉文先生在当时的宜兴县城蛟桥边创立了“吴德盛紫砂陶器行”，成为当时在此专营紫砂的唯一商号。

The basic marketing model of these firms is to open workshops in Yixing, in Shanghai, Tianjin, Hangzhou, Wuxi and other places to open firms or companies, their teapos by the name of the workers according to the sample production, from Yixing ordered blank burning, and then engraved department firm or company's trademark. In the late Qing Dynasty and the early Republic of China, this new situation is yixing purple sand teapot has not had the prosperity of nearly four hundred years since the mid-Ming Dynasty. It is not only another important change in the history of purple sand brand development, but also a model of pioneering era to lay the classic inheritance of purple sand brand after the new China.

In the fifth year of the Republic of China (1916), Mr. Wu Hanwen, a famous purple sand potter in the late Qing Dynasty and the ancestor of wu's golden triding in Yixing, founded "Wu Desheng Purple sand Pottery Company" near jiaoqiao, the county seat of Yixing at that time, and became the only firm specializing in purple sand at that time.

宜兴蛟桥（油画） 吴冠中作

Yixing Jiaoqiao (oil painting) by Wu Guanzhong

蛟桥，古称长桥，因桥身高大宏伟、绵亘而长得名，是贯通宜兴城区南北的要道，历来是阳羡古城标志性建筑，后因纪念西晋征西将军周处斩蛟而更名为“蛟桥”。

在岁月更迭中，蛟桥从汉献帝兴平二年(195年)始建之后，几度重建、修整，也见证着宜兴历史千年兴衰，苏轼曾先后两次为蛟桥题书碑石。

Jiaoqiao, known as the long bridge in ancient times, because of the tall and magnificent bridge, long named, is the key road through the north and south of yixing city, has always been the landmark building of Yangxian ancient City, later changed its name to "jiaoqiao" because of the commemoration of the Western Jin Dynasty general Zhou Cut the dumpling.

In the change of time, jiaoqiao was rebuilt and repaired several times after it was built in the second year of Xingping (195) by Emperor Xian of han Dynasty, which also witnessed the rise and fall of Yixing history. Su Shi had inscribed inscribed stone tablets for Jiaoqiao twice.

宜兴蛟桥的紫砂艺人传承雕塑

Purple clay artist heritage sculpture in Jiaoqiao, Yixing

吴汉文本身是一位出色的紫砂陶刻大师，决心专做紫砂生意，招聘宜兴紫砂艺人到家中与自己一起制壶，吴德盛紫砂陶器行在他的经营下逐渐声名鹊起。

为显宜兴紫砂正品，和所有的紫砂陶刻商号都在宜兴定货一样，位于宜兴的吴德盛紫砂陶器行也风生水起。

吴德盛出产的作品有茶壶、茶杯、茶具和其他器皿，纹饰绘画、书法兼具，具有典型的二十世纪初期民国风格。有时候，吴德盛陶器表面还会涂上一层黑彩，使陶刻的圆案显得更加亮眼突出。

Wu Hanwen himself is an excellent purple sand pottery master, determined to specialize in the purple sand business, recruitment of Yixing purple sand artists to make POTS with him at home, Wu Desheng purple sand pottery business under his management gradually rose to fame.

In order to show the genuine purple sand in Yixing, and all the purple sand pottery companies order goods in Yixing, located in Yixing Wu Desheng purple sand pottery shop is also popular.

Wu's works, including teapots, cups, tea sets and other utensils, are decorated, painted and calligraphed in a typical Republican style from the early 20th century. Sometimes, wu decheng's pottery is coated with black paint to make the round figures stand out.

2 吴德盛制

2. Wu Desheng system

民国时期，上海、宜兴、无锡、杭州等地专营紫砂的商号以“堂名款”著称，在紫砂壶上常带有制壶、刻画者的名字和商号的名称(堂款)，定制者主要为大商号、达官显贵、文人雅士，为紫砂上乘精品。吴汉文于民国五年(1916年)创“吴德盛”号之后，由众多制壶名家与陶艺雅士专门制壶，从此闻名遐迩。

堂名款是在定制的瓷器上刻划、模印书写上自家的堂名、斋名或年号，从明代嘉靖年间大量出现，并从此延续，日渐流行，享用人上至皇帝、皇亲，下至精工良匠，文人雅士等多以珍藏。自清代以来，达官名士、文人墨客所专门定制的紫砂壶，通常会在器身或器底刻有商号或制壶的雅匠良工姓名。

沿袭至民国时期，宜兴紫砂最少标有两个印记，其一是出品店家的商号，其二是制壶艺师的名字，以此鉴真

During the Period of the Republic of China, Shanghai, Yixing, Wuxi, Hangzhou and other places to specialize in purple sand firms known as the "hall", in the purple sand pot often with pot, depicting the name of the name and the name of the firm (hall), customized mainly for big firms, dignitaries, literators, purple sand quality products. Wu Hanwen in the fifth year of the Republic of China (1916) after the establishment of the "Wu Desheng" number, by many pot makers and ceramic artists specializing in pot, from then on famous.

The name is carved and stamped on the custom porcelain to write the name of their own name, the name of the feast or the year number. It appeared in large numbers from the Jiajing years of the Ming Dynasty, and has since continued to become increasingly popular. People who enjoy it from the emperor, the royal family, to the fine craftsmen, literati and so on are collected. Since the Qing Dynasty, the purple sand pot specially customized by eminent officials, literati, usually in the body or bottom engraved with the name of the elegant artisan who makes the pot or trade.

Following the period of the Republic of China, Yixing purple sand is marked with at least two marks, one is the trade name of the manufacturer, the other is the name of the pot maker, so as to identify the authenticity.

“吴德盛制”堂名款印

Wu Desheng system" name printing

吴德盛紫砂陶器行早期“堂名款”用印为“吴德盛”阳文籇书小方章，底盖并用。稍后用印为阳文籇书大方章“吴德盛制”。中期用印为大圆章阳文籇书“吴德盛制”、“宜兴吴德盛制”，有圆章和方章两款。

“吴德盛制”款紫砂陶器目前已经为拍卖市场上的收藏珍品，例如：西泠印社拍卖公司拍卖的民国吴德盛制款段泥印泥盒“以紫砂所制文房器，素雅、质朴，契合文人精神。此印泥盒外部以段泥制成，内部施釉，不仅美观，且极具实用价值。”

Wu Desheng purple sand pottery line early "name money" with the seal "Wu Desheng" yangwen 籇 book small square chapter, and the bottom cover. Later printed for yangwen 籇 book generous chapter "Wu Desheng system". Medium printing for the big round chapter yangwen 籇 book "Wu Desheng system", "Yixing Wu Desheng system", there are two round chapter and square chapter.

Purple clay pottery made by Wu Desheng is now a collection of treasures on the auction market. For example, the clay printing box made by Wu Desheng in the Republic of China auctioned by Xiling Seal Society auction Company is "made by purple clay, simple and elegant, simple, which fits the spirit of literati. This printing clay box is made of clay outside and glazed inside, which is not only beautiful but also of great practical value."

3 金鼎商标

3 Jinding trademark

1921年，吴汉文再度注册并创立民国紫砂著名商标“金鼎商标”，金鼎商标印款中央以鼎为图案，镌一圆章，中置一鼎，鼎身有“德盛”篆体二字，四角刻阳文楷书“金鼎商标”楷书四字，作为“吴德盛”店号订壶专用印款。

In 1921, Wu Hanwen again registered and created the famous trademark "Jinding trademark" of the Republic of China, jinding trademark printing in the center of the ding as a pattern, a round chapter, in a ding, ding body has "De Sheng" seal body two words, four corners of the yangwen regular script "Jinding trademark" regular script four words, as "Wu Desheng" shop number set pot special printing.

“金鼎商标”堂名款印

"Jinding trademark" name stamp

吴德盛陶器行是在中国紫砂品牌史上较早具有商标意识的商号，“金鼎商标”设计匠心独运，将“吴德盛”三字变形组合成为一只鼎图案，四角围绕金鼎商标四字，外以圆圈作边，十分经典。

二十世纪初期之所以出现宜兴紫砂的辉煌时期，是因为自古代到近现代以来文人雅士主导宜兴紫砂的时代已经成为过去，此时的民国上海工商业繁荣、国际贸易已经盛行，工商实业家、工艺美术家们成为主导宜兴紫砂新风格气象的引领者。他们所定制的紫砂壶上开始既印有“店号商号”，紫砂产品上也有“注册商标”，又有制作者的名字。他们在全国乃至世界各地纷纷开设陶器商号销售紫砂制品，进入到了孕育中国紫砂品牌世家传承、传世经典的重要时期。

在制壶与陶刻风尚变化的新潮流中，陶刻名家高手们开始在紫砂茗壶上以书法或绘画挥就力作，书画的高雅、刀法的遒劲，山水人物的严谨法度，茗壶名刻的相得益彰，形成了集诗书画印为一体的独特民国紫砂艺术。既包含那个时代的生活雅趣，也体现着紫砂陶人的高超技艺和精神审美，从而增强了紫砂茗壶的艺术魅力，深得民国社会上层人士的青睐。

Wu Desheng pottery company is one of the earliest companies with trademark awareness in the history of Chinese purple sand brand. The design of "Jin Ding trademark" is ingenious and unique. The three characters "Wu Desheng" are deformed and combined into a tripod pattern, with four corners surrounding the four characters of jin Ding trademark and a circle as the edge.

Golden times in the early 20th century the emergence of yixing purple sand, because since ancient times to the modern era of literati, dominate the yixing purple sand has become the past, the Shanghai industrial and commercial prosperity of the republic of China at this time, international trade has been in vogue, industrialists, craft artists have become dominant yixing purple sand for industry and commerce new style of similar weather. Their customized purple sand POTS began to be printed with "shop number trade name", purple sand products also have "registered trademark", and the name of the producer. They have set up pottery shops to sell purple sand products all over the country and even the world, which has entered an important period of breeding Chinese purple sand brand family inheritance and handed down classics.

In the new trend of pot making and pottery carving fashion change, pottery carving masters began to make calligraphy or painting on purple sand tea pot. The elegant painting and calligraphy, the powerful knife method, the rigorous law of landscape figures, and the tea pot name carving bring out the best in each other, forming a unique purple sand art of the Republic of China that combines poetry, calligraphy and printing. It not only contains the refined life of that era, but also embodies the superb skills and spiritual aesthetics of zisha potters, thus enhancing the artistic charm of Zisha tea pot and winning the favor of the upper class of the Society in the Republic of China.

在紫砂器装饰手法上，此时的宜兴紫砂承袭自十九世纪初期形成的风格，通过摹刻名画以及不同字体的书法，使两者并兼。如碑版和钟鼎文摹刻当时盛行，秦汉时代古钱和砖瓦上的图案也流行于紫砂市场。

民国十四年(1925年)，吴汉文又在上海再度开设“吴德盛”分号，主要销售紫砂制品。

如果说，“吴德盛制”代表着民国时期宜兴紫砂在清末沉寂之后的一次重要觉醒与复苏，成为代表中国紫砂在整个20世纪走向兴盛的著名紫砂商号之一，那么自吴氏“金鼎商标”创制以来的20世纪20、30年年代，则是中国紫砂品牌繁荣发展的鼎盛时期，“金鼎商标”作为中国百年紫砂世家传承品牌，以经典富集，代表并彰显了那一个时代的紫砂品牌繁荣。

In terms of decoration techniques, Yixing purple ware at this time inherited the style formed in the early 19th century, and combined the two by copying famous paintings and calligraphy of different fonts. For example, inscriptions on stone tablets and copies of zhongding texts were popular at that time, patterns on ancient coins and bricks in the Qin and Han dynasties were also popular in the purple sand market.

In the 14th year of the Republic of China (1925), Wu Hanwen set up another branch of "Wu Desheng" in Shanghai, mainly selling purple sand products.

If "Wu Desheng" represents the period of the republic of China yixing purple sand in silence after a major awakening in the late qing dynasty and recovery, be on behalf of the Chinese violet arenaceous to flourish in the whole of the 20th century, one of the famous purple firms from oh "international brand" created since the 20 s, 30 years in the 20th century, is the height of the development and prosperity of Chinese violet arenaceous brand, "Jinding trademark" as a hundred years of Chinese purple sand family heritage brand, with classic enrichment, on behalf of and highlight the era of purple sand brand prosperity.

4 费城万国博览会金奖

Gold Medal at Philadelphia World's Fair

据《民国紫砂大事记》作者杨世明先生2015年称，北塘医院老中医胡容邈在“故纸堆”里发现民国二十四年四月(1935)出版的《阳羡奇观》中，有一则宜兴紫砂在世博会上获奖的珍贵史资，在书中这则宜兴吴德盛紫砂陶器厂的广告上，说明这间厂位于“宜兴县中正街中市”，并附有一张“世界万国展览会奖凭”照片。辨析照片上的英文字迹，应为1926年美国费城万博会金奖，获奖品种是吴德盛厂所送的“高等手制工艺品”。

According to Mr. Yang Shiming, the author of Historical Events of Purple Sand in the Republic of China, hu Rongmiao, a veteran traditional Chinese medicine doctor of Beitang Hospital, found in the "old paper heap" in Yang Envy Wonders published in April of the republic of China (1935), there is a precious historical record of Yixing Purple sand winning awards in the World Expo. In the book, there is an advertisement of Yixing Wu Desheng Purple sand Pottery Factory. Explain this factory is located in "yixing county zhongzheng street Zhongshi", and attached a "world exhibition award" photo. The English handwriting on the photo should be the gold medal of Philadelphia Fair in 1926, and the winning variety is "advanced handicraft" sent by Wu Desheng factory.

据称，胡容邈先生为研究宜兴紫砂在百年世博会上获奖的历史情况，曾花费十多年查阅了大量资料，咨询了许多紫砂专家，了解到吴德盛字号确有记载，但一直没有找到相关获奖记录，直到发现这则广告得以证实。

It is said that In order to study the historical situation of yixing purple sand winning awards in the Centennial World Expo, Mr. Hu Rongmiao spent more than ten years to consult a lot of materials and consult many purple sand experts. He learned that Wu Desheng's name was indeed recorded, but he did not find relevant records of winning awards until he found this advertisement to be confirmed.

5 岐陶刻

5 toki pottery carved

吴汉文(1874-1941)，清末明初宜兴紫砂陶刻高手与紫砂实业家，颇负盛名的“吴德盛陶器行”及“金鼎商标”创始人，吴氏金鼎紫砂世家品牌创始先祖。

吴汉文，著名陶刻名家、收藏家、经营家、陶坊主。 江苏宜兴丁山人，号岐陶、歧陶主人、岩如主人，室名松鹤轩，并用歧陶、跂陶、企陶、松鹤轩、松庐主人、岩如主人等印款署名。

他具有极高的艺术天分，擅长制壶、制陶、陶刻，并以陶刻闻名，阅历广博，交友甚众。他常在紫砂陶器上亲自镌铭刻画，并以阳文楷书方章“松鹤轩”等钤于精制紫砂制品之上，形成独有的“岐陶刻”品牌风格。

Wu Hanwen (1874-1941) was a purple sand pottery carving master and purple sand industrialist in Yixing in the late Qing Dynasty and early Ming Dynasty. He was the founder of the well-known "Wu Desheng Pottery Company" and "Jinding Trademark", and the founder of wu's Jinding purple sand family brand.

Wu Hanwen, famous pottery carver, collector, manager, pottery workshop owner. Jiangsu Yixing Dingshan people, number qi tao, qi tao master, rock such as master, room name song Hexuan, and qi tao, 跂 tao, enterprise tao, song Hexuan, master of song Lu, rock such as master print signature.

He has a very high artistic talent, good at pot making, pottery, pottery carving, and famous for pottery carving, extensive experience, friends. He often engraved his paintings on purple sand pottery himself, and stamped the square seal "Song He Xuan" and other engraved bells on refined purple sand products, forming a unique brand style of "Qi Pottery carving".

例如，存世的吴德盛潜陶款段泥刻花鸟诗文方瓶， 瓶身以团泥制成，作双耳扁方瓶。瓶口微侈，长颈稍内束，鼓腹下垂，方圈足，对称双兽耳环。光素瓶身刻画花鸟图，并署：“仿新罗画意，潜陶作”，另一面刻“清供。岁在甲子春月阳羡潜陶氏题并刻。”工艺不俗，乃民国时期佳制。

《民国紫砂大事记》杨世明先生称，苏州著名作家范烟桥1934年发表的散文《湖山壮兮洞天奇》中，能找到范烟桥与金寿楣、徐云秋等苏州文人那次游历宜兴的记录，其中有如此描述：“入吴德盛陶器肆，其主人汉文，老于世故，附庸风雅。”

For example, the existing wu Desheng hidden pottery section mud carved flowers and birds poetry square bottle, the bottle body is made of mud, as a double-ear flat square bottle. The mouth of the bottle is tiny, the neck is slightly tied inside, the belly is bulging and drooping, the feet are square and the earrings are symmetrical. Light plain bottle body depicting flowers and birds, and signed: "imitation of Silla painting, hidden pottery", the other side engraved "clear supply. At the age of jia Zi spring month Yang Xianqian Tao and engraved." The technology is not good, is the best system of the Republic of China.

"Violet arenaceous memorabilia of the republic of China", says Mr Shi-ming Yang fei smoke bridge, published in 1934, suzhou famous writer prose in zhuang xi lake mountain land, and to find smoke fan bridge and Jin Shoumei Xu Yunqiu suzhou writers such as the travel records of yixing, which has such a description: "into the Wu Desheng pottery, spreading its master Chinese, sophisticated, arty."

6 吴德盛紫砂大师谱

Wu Desheng purple sand master spectrum

世界上只有宜兴出产紫砂壶。古往今来的紫砂艺人薪火相传，见证着紫砂艺术发展的历程和永恒魅力，从中国紫砂世家品牌吴德盛，可以一揽紫砂百年传承传世脉络概略。

吴德盛之所以风云一时，其主要是在其二十多年的经营中，吴德盛出品的紫砂多有当时制壶名家与陶艺雅士的广泛参与，吴德盛制紫砂陶艺作品都很精良，所刻诗画文化气息浓厚。

Only Yixing produces purple teapots in the world. Through the ages, zisha artists have been handed down from generation to generation, witnessing the development process and eternal charm of zisha art. From Wu Desheng, a Chinese zisha family brand, you can have a synopsis of zisha's century-old inheritance.

Wu Desheng is the storm at that time, its mainly in more than 20 years of business, Wu Desheng production of purple sand more than the pot masters and ceramic arts elegant people's extensive participation, Wu Desheng purple sand pottery works are very sophisticated, carved poems and paintings cultural atmosphere.

吴德盛旗下擅长制壶的艺人很多，自吴德盛创办之始，就聘请邵云如、卢兰芳、崔克顺、陈研卿、陈少亭等为陶刻师。在著名紫砂大师方面，先后聘请俞国良、范大生、冯桂林、胡耀庭、邵陆大、王熙臣、储银兰等在此常年制壶，任淦庭等陶刻，还向汪宝根、蒋燕亭、范锦甫、裴石民、吴云根等订购泥坯。经常订制坯件的有俞国良、程寿珍、朱可心、汪宝根、吴云根、王寅春等。

例如，紫砂七老中唯一的陶刻大师任淦庭。年少时拜宜兴著名陶刻画家路兰舫、吴汉文为师，后师承陈懋生、卢兰芳等书画家。

民国五年(1916)“宜兴吴德盛陶器行”创办之后，师满出徒的任淦庭也在店中陶刻谋生，长年替吴德盛制品陶刻装饰，并得到了吴汉文赏识，得到刀法技艺传授。

自从20世纪20年代之后，在“吴德盛”出品的壶、瓶、盆、鼎、盘类成品上面精彩的书画陶刻装帧，许多出自任淦庭之手。

上世纪30年代之后，“吴德盛”名号越来越响，“金鼎商标”品牌亦越来越响，许多书画名流来宜兴，与吴汉文合作在紫砂壶上作书绘画，。加之吴汉文收藏了大量的古器玩物、紫砂珍品，这些藏品他没有对任淦庭回避。与名家和大量藏品的接触，让任淦庭的陶刻技艺有了极大的提高，丰富的见闻对任淦庭的陶刻创造产生了重要的影响。吴汉文与书画名人协作时也让任淦庭参与。这个期间任淦庭的陶刻艺术水准已入胜境，当时署款多为“干庭”、“左民”、“左腕道人”等。

Wu Desheng has a lot of artists who are good at pot making. Since its inception, Wu Desheng has hired Shao Yunru, Lu Lanfang, Cui Keshun, Chen Yanqing and Chen Shaoting as pottery carver. In terms of famous purple sand masters, yu Guoliang, Fan Dasheng, Feng Guilin, Hu Yaoting, Shao Luda, Wang Xichen, Chu Yinlan and so on have been hired to make POTS here all the year round, Ren Ganting and other pottery carvings, and also ordered clay from Wang Baogen, Jiang Yanting, Fan Jinfu, Pei Shimin, Wu Yungen and so on. Yu Guoliang, Cheng Shouzhen, Zhu Kexin, Wang Baogen, Wu Yungen, Wang Yinchun, etc.

For example, Ren Gan-ting, the only pottery master among the seven elders of Zisha. When he was young, he was taught by the famous pottery painters of Yixing, Lu Lanfang and Wu Hanwen. Later, he was taught by painters and calligraphers such as Chen Maosheng and Lu Lanfang.

In 1916, after the establishment of Yixing Wu Desheng Pottery Shop, Ren Gan-ting, who had been a apprentice, also made a living in the shop as a pottery cutter. He made pottery and decoration for Wu Desheng for many years, which was appreciated by Wu Hanwen and taught by wu Hanwen.

Since the 1920s, many of the wonderful calligraphic and ceramic engravings on the finished products of "Wu Desheng", such as POTS, bottles, basins, tripods and plates, were made by Ren Gan-ting.

After the 1930s, the name of "Wu Desheng" became more and more popular, and the brand of "Jinding trademark" became more and more popular. Many celebrities of painting and calligraphy came to Yixing and cooperated with Wu Hanwen to make books and paintings on the purple teapot. In addition, Wu Hanwen collected a large number of antique toys, purple treasure, these collections he did not avoid Ren Gan-ting. Contact with famous artists and a large number of collections has greatly improved Ren gan-ting's pottery carving skills. His rich experience has exerted an important influence on ren gan-ting's pottery carving creation. Ren is also involved in collaborations between Wu hanwen and painting and calligraphy celebrities. During this period, Ren Gan-ting's level of pottery carving art has entered the realm of excellence, when the department funds are mostly "dry court", "left people", "left wrist Taoist people" and so on.

任淦庭一直在吴德胜陶器公司雕刻作画谋生。新中国成立后，任老担任紫砂厂辅导，悉心带徒，如今的陶刻界徐秀棠、谭泉海、鲍志强、毛国强、沈汉生、咸仲英、鲍仲梅、束旦生、王品荣、张赦棠、周伯其、邵新和等大师或名家都出自他的门下，成为对新中国紫砂陶刻界承上启下，且对后世最具影响的陶刻权威。

1934年，吴德盛将300只学习花盆的订购任务交给王宴春，外商合同严格，逾期不仅要退货，而且要罚款。为守信誉，王宴春苦思冥想率先做出成了紫砂成型的档坯模型，开创了宜兴紫砂陶生产中壶体成型中使用模型的先河。

香港茶具文物馆馆藏的黑釉长方壶胡耀庭的作品上，底部钤有“吴德盛制”，壶盖内印“耀庭“款，壶一面为书梅枝小鸟，下款“漱石”，另一面歧陶刻铭，附干支款，为1922年吴德盛出品。

Ren has been making a living carving and painting at wu Desheng Pottery Company. After the founding of new China, as old as purple sand factory, DaiTu devotedly, today's pottery carved Xu Xiutang, Tan Quanhai, BaoZhiQiang, guo-qiang MAO, Shen Hansheng, salty ZhongYing, BaoZhongMei, beam Wang Pinrong born,, forgive siu-tong, Tom, shao new and master or masters are from his door, carved boundary continuity violet sand earthenware become the new China, and most influential pottery carved authority on later generations.

In 1934, Wu Desheng gave wang Yichun the task of ordering 300 study flowerpots. The foreign businessmen had strict contracts, so they not only had to return the flowerpots, but also had to pay a fine. In order to keep the reputation, Wang Yichun took the lead in making purple sand molding file model, creating a precedent for the use of model in the pot body molding in the production of Purple sand pottery in Yixing.

On the bottom of the black glaze long square pot of Hu Yaoting's work in the Collection of Hong Kong Tea Service Museum is engraved with "Wu Desheng's system", and on the inside of the lid is stamped with "Yao Ting" style. On one side of the pot is a bird with plum branches, and on the bottom is "Garstone", and on the other side is an inscription with dried branch, which was produced by Wu Desheng in 1922.

7 吴氏金鼎世家传承

7 Wu's golden tripod family inheritance

那场20世纪30年代末的战争打乱了一切，多灾多难的中国遭受着日寇的肆虐。抗日战争爆发以后，“吴德盛”遭受日军飞机轰炸而夷为平地。盛极一时的“吴德盛 ”不得不停业，原有的“吴德盛制”及“金鼎商标”印款沿用至1939年底。至此，名震民国中国紫砂界的吴氏金鼎，在阅尽紫砂繁荣风华之后，休业以待再次复兴。

The war of the late 1930s upset everything, leaving a disaster-prone China ravaged by the Japanese invaders. After the outbreak of the War of Resistance against Japanese aggression, "Wu De Sheng" was bombed by Japanese planes and razed to the ground. "Wu Desheng" had to close down, and the original "Wu Desheng system" and "Jin Ding Trademark" were used until the end of 1939. At this point, the Republic of China earthquake purple sand wu jinding, after reading purple sand prosperity, suspended for revival again.

抗日战争时期紫砂产业一片萧条，物价飞涨，百业凋零，许多紫砂工匠包括一些已经成名的艺人，不得不适应潮流，量产制作，致使名人名作质量不再稳定，中国紫砂遂进入一个沉寂发展周期，辉煌不再。

中国文脉，千年延续。百年传承不熄的是精神、技艺与精髓。在中国紫砂世家百年传承上，吴氏金鼎经历着繁荣，也酝酿着复兴。

宜兴吴门，经历吴余清，至吴门第五代传人、中国吴氏陶艺金鼎商标传承人吴海龙，自幼随父研究紫砂陶艺，承前启后，传承创新，将吴氏绝艺继续发扬光大。

吴海龙从小就对紫砂工艺产生极其浓厚的兴趣和爱好，在父亲吴余清的淳淳教导下学做紫砂，并得到宜兴多名紫砂名师的悉心指导，悠悠漫长的学艺过程，以及古朴严谨的制壶工艺，奠定了吴海龙扎实的紫砂功底，在传承中创新，将高雅古典与现代文化融合，其壶其技其艺更显超然。

During the War of Resistance against Japanese Aggression, the zisha industry was in a depression, with soaring prices and fading industries. Many zisha craftsmen, including some famous artists, had to adapt to the trend and mass production, resulting in the unstable quality of famous celebrities. China zisha then entered a silent development cycle and lost its splendor.

The Chinese culture continues for thousands of years. It is the spirit, skill and essence that have been passed on for a hundred years. On the inheritance of Chinese purple sand family for one hundred years, Wu jinding is experiencing prosperity, but also brewing revival.

Yixing Wumen, through The experience of Wu Yuqing, to the fifth generation of Wumen successor, The inheritor of The Chinese Wu pottery golden triding trademark Wu Hailong, since childhood with his father to study purple clay pottery, inherit the past and future, inheritance and innovation, will continue to carry forward wu's unique art.

Wu of violet arenaceous technology at an early age have a strong interest and hobbies, in his father Wu Yuqing do violet arenaceous chun chun teach at school, and to get more than yixing purple sand teacher guidance, leisurely long technology process, technology and rigorous system of primitive simplicity pot, laid a solid wu purple sand strength, innovation in succession, the elegant classical and modern cultures, Its pot its skill its art more detached.

1997年9月，吴海龙在苏州常熟创办“藏紫阁”，传承并发扬吴氏金鼎品牌百年商誉，“吴海龙制”紫砂壶从此开始在中国紫砂界声名鹊起，闻名四海。

百多年前，紫砂“堂名款”成就了民国紫砂的繁荣时代，阳文籇书大方章“吴德盛制”和“金鼎商标”印款，在中国紫砂史上留下了“吴德盛出品紫砂类诸多器物，无不材质精良工艺考究”的深刻印迹。

100年后，阳文籇书方章“吴海龙制”再度以中国紫砂“堂名款”的传承，钤印于精品紫砂壶与收藏证书之上，具备着极高的艺术含量与珍贵的收藏价值，受到世界各地紫砂壶艺界收藏家们亲睐与追捧。

In September 1997, Wu Hailong founded "Tibet Zge" in Suzhou Changshu, inheritance and carry forward wu's golden tripod brand reputation for one hundred years, "Wu Hailong system" zisha teapot began to become famous in China zisha circle, famous all over the world.

More than a hundred years ago, purple sand "name" achievement of the prosperous era of the Republic of China purple sand, yangwen 籇 book generous chapter "Wu Desheng system" and "jin Ding trademark" printed money, in the history of Chinese purple sand left a "Wu Desheng produced many purple sand utensils, all the material is excellent technology" deep impression.

100 years later, yangwen 籇 book side seal "Wu Helong system" again to Chinese purple sand "name money" inheritance, is printed on the fine purple sand pot and collection certificate, with a high artistic content and precious collection value, is favored and sought after by collectors around the world purple sand pot art.

8 传世作品

8 Handed down works

在历经百多年后，今天的“吴德盛”和“金鼎商标”存世紫砂陶刻，已成为传世收藏珍品和拍卖绝品。从一些存在的代表作品中，可以看到当时那个时代的宜兴精湛技艺和陶刻人文雅致的极致。

After more than 100 years, today's "Wu Desheng" and "jinding trademark" are preserved in zisha pottery carving, which has become a legendary collection of treasures and auction gems. From some existing representative works, we can see the exquisite skills of Yixing and the acme of humanistic elegance of pottery carving at that time.

8.1 壁上花影薰旧梦 ——吴德盛制紫砂壁瓶

8.1 Flower shadows on the wall fume old dream -- Wu Desheng makes purple sand wall bottle

壁瓶，又称轿瓶、挂瓶，因可挂于壁上而得名。据资料记载——壁瓶出现于明代神宗万历年间。明代剧作家高濂在他于万历十九年所刊行的养生专著《遵生八笺》一书中对壁瓶作出如此赞许：“四时插花，人作花伴，清芬满床，卧之神爽意快，冬夏两可。”那时的睡床有顶有柱，壁瓶既可挂于墙上，也可挂于床柱。在清代，不但有明确史料记载皇宫中订造过壁瓶，今天的北京故宫博物院中也有清代紫砂壁瓶收藏。可见壁瓶相当受人喜爱。

壁瓶的造型为常见花瓶竖剖的一半，正面鼓圆，背面平坦。图中所示紫砂壁瓶，通高20.5厘米，正面观看与常见花瓶无异，长圆腹，收颈，束底，敞口，圈足，比例协调优美，背面则十分平坦，颈部有一小孔，便于悬挂墙壁之上，因使用的时间久了有鸡爪纹。下方落天圆地方印款两枚，椭圆印章为：吴德盛制，方章内容模糊待考。

此件壁瓶用料精选团泥，砂质细腻匀净，发色古雅，因长年使用而表面光润。壁瓶腹部陶刻山石细草，山石奇峻，瘦透空灵，丛丛细草伴石而生。刻者刀法精熟干练，深刻细琢轻挑快走，意趣横溢。石草旁有小字：蒲石延年，落款：跂陶氏刻。

Wall bottle, also known as sedan bottle, hanging bottle, because can be hung on the wall so named. According to data records - wall bottle appeared in the Ming Dynasty God zong Wanli years. Gao Lian, a playwright in the Ming Dynasty, praised the wall bottle in his health monograph zunsheng Eight Notes published in the 19th year of Wanli: "Flowers are arranged at four hours, and people make flower companions, and the bed is full of pure fragrance. The god of lying is refreshing and quick, and winter and summer are ambiguous." At that time, the bed had a top and a pillar, and the wall bottle could be hung on the wall or on the bedpost. In the Qing Dynasty, there were not only clear historical records that wall bottles were made in the palace, but also purple sand wall bottles in the Qing Dynasty are collected in the Palace Museum in Beijing today. You can see that wall bottles are quite popular.

The shape of the wall vase is half of the vertical section of the common vase, with a round front drum and a flat back. As shown in the picture, the purple sand wall bottle is 20.5cm high, which is no different from common vases when viewed from the front. It has a long round belly, neck, bottom, open and round feet, with a harmonious and beautiful proportion. The back is very flat, and there is a small hole in the neck, which is easy to hang on the wall. The lower part of the round place printed two, the oval seal is: Wu Desheng system, the content of the vague chapter to be examined.

This piece of wall bottle material selected group mud, sand fine and uniform, elegant hair color, because of years of use and smooth surface. Wall bottle abdomen pottery stone fine grass, stone qijun, thin and empty, cong cong fine grass with stone. Carver skilled skilled, deep fine cut light pick fast, interesting. There are small characters beside the stone grass: Pu Shi Yan nian, signed: 跂 Tao engraved.

8.2 嘉禾拍卖：吴德盛制刻绘山水碑文“四方倭角贯耳瓶”

8.2 Jiahe Auction: Wu Desheng made landscape inscription engraved and painted "Four Sides with Japanese Angle Piercing ear bottle"

出品：民国 底款：吴德盛制

铭文：云峰碑文 字右西峰西东字大小不一载金石志中 惟少栖息于此 郑公手书八字 阳羡歧陶镌 吴氏 枫林飞瀑 时纪丁巳孟秋之月 歧陶画刻 陶氏

尺寸：H34cm

该器为陈设佳器，四方倭角，平口束颈，腹圆弧如悬胆，造型规整而线条优美，两侧贯耳呈方形，简雅端方。一面刻高山流水瀑布，刀法流畅，构图精美，山林树石似有皴法的艺术感，有文“枫林飞瀑”，配以段泥发色，更有山有风来，水有声起的引人入胜之感。另一面刻“云峰碑文”，刻字秀雅隽永。古意氤氲，文风习习，令人观之忘俗。

Product: The bottom of the Republic of China: Wu Desheng system

Inscription: Yunfeng tablet text right Xifeng Xidong word size varies in gold stone records but less habitat in this Zheng Gong calligraphy eight characters Yang Hsien qi pottery engraved Wu Fenglin waterfall ji Ding Si Meng Autumn month qi pottery painting carved Tao

Size: H34cm

The device is a good display, square Angle, flat neck, abdominal arc such as hanging bravery, neat shape and beautiful lines, both sides of the ear is square, simple and elegant. One side of the mountain water falls, knife smooth, beautiful composition, trees and stones are like texturing method of artistic sense, there is text "Fenglin waterfall", with a mud hair color, more mountains have wind, water sound attractive feeling. The other side is engraved with "Yunfeng inscription", the words are elegant and meaningful. Ancient meaning dense, style of writing, people forget the vulgar view.

8.3 北京保利国际拍卖公司：任淦庭刻吴德盛制四方双色筒瓶(一对)

8.3 Beijing Poly International Auction Company: Ren Gan-ting carved Wu Desheng Four-sided two-color cylinder (a pair)

“吴德盛制”款：紫砂以茶壶为大宗，而此对筒瓶却为陈设佳器，其造型一致，均为方口，直壁深腹，底承四足，造型规整而线条优美，非紫砂大师所不能为也。

二者均以书画相配为饰，在相对的两面绘折枝花草，笔法流畅，构图精美，枝叶山石似有皴法的艺术感，譬如其中一筒瓶于花卉上方留白处落“阜长任熏写”，并“漱石氏镌”，旁“陶”字印;余下壁面则题书诗文“万叠云山供画本，一庭修竹领春兰”、“霜毫飞出玉玲珑，骨格天然高士风。闻说岭头春信早，谁知先到墨林中。跋陶氏并刻”、“呼龙畊烟种瑶草，招鹤下云眠古松。壬戌夏月跋陶”、“亲向罗浮伴月痕，至怜花尽冷霜根。黄花渐逐西风老，待传云香为返□跂陶。”字迹隽永。此对筒瓶器底均有“吴德盛制”减地阳文篆书款。

关于《品牌史册》

浩瀚品牌史列传修史工程《品牌史册》由品牌学奠基人朱则荣总编撰，辑录古今中外及当代各类城市品牌、产业公用品牌、企业品牌、产品品牌、人物品牌，以专业化、谱系化、体系化的梳理、编目、造册、列传，深入发掘品牌起源、文脉、优势，旨在形成完整意义上的各地区、各产业品牌发展谱系，以品牌史塑造成功品牌，以史励志，美食品牌史册、紫砂品牌史册、茶叶品牌史册、医学品牌史册、健康品牌史册及其人物品牌等收录工作正在进行中。

"Wu Desheng makes" money: purple sand is bulk with teapot, and this pair of cylinder bottle is display good implement however, its modelling is consistent, all is square mouth, straight wall deep abdomen, bottom bear four feet, modelling is neat and line is beautiful, not purple sand master place cannot be also.

The two are matched with calligraphy and painting as decoration, in the opposite two sides of the folding branches and flowers, smooth brushwork, exquisite composition, branches and leaves and rocks seem to have texped method of artistic sense, such as one of the bottles in the white above the flowers fall "Fu Long Ren Xun write", and "gargle Shi Shi", next to the "pottery" word printing; The rest of the wall is the book poem "ten thousand stacked yunshan for the painting, a court repair bamboo collar Chunlan", "frost milli fly out of the jade Linglong, bone natural gao Shi feng. Smell said ridge head spring letter early, who knows to ink forest first. Bo Tao and engraved ", "call long geng smoke plant yao grass, move crane under the cloud sleep ancient pine. Nonxu summer on Ba Tao ", "pro to Luofu with moon mark, to spend as cold frost root flow. Huanghua gradually by the west wind old, waiting for the transmission of yunxiang back □跂 pottery." The writing is elegant. The bottom of this pair of cylinders has "Wu Desheng system" minus diyang seal style.

About Brand History

Vast history of brand strategy led to project the brand history learning founder zhu is always compiled by brand, recording and contemporary all kinds of ancient and modern, Chinese and foreign urban public brand, brand, industry brand, product brand, brand characters, to specialization, spectrum, systematism and biographies, comb, cataloging, collection, study, advantageous brand origin, context, It aims to form the brand development pedigree of each region and industry in a complete sense, build a successful brand with brand history, and encourage itself with history. The collection of food brand history, Purple sand brand history, tea brand history, medical brand history, health brand history and character brand is in progress.